Salt Lake City, UT – Bluehouse Ski Co. is here to stay—at least for another ski season. The Bluehouse team is gearing up for a second year of ski production, community involvement, and brand advancement. The independent ski company started as a college dream for founders Jared Richards and Adam Hepworth. It remained a dream for several years until March of 2007 when the LLC was formed. First-year accomplishments include a successful pre-season sale last September, well-attended events/competitions on and off the hill, a fully checked goals sheet for sales and customer attainment, and hundreds of positive reviews on products and customer service.

“We were really excited about our pre-season sales and the way the brand spread among skiers. We knew relatively early that we could start thinking about the 08-09 season. When we started this thing, we had no idea if that would happen,” said co-founder Jared Richards.

The early start on thinking has paid off for Bluehouse. They have big plans in development, including two new ski models and more lengths in previous models. Bluehouse also plans on putting its customers first by creating a Web site that encourages user interaction and feedback. And it will continue its tradition of unique promotional offers for the involved skier.

“Whatever we do, we think about the skier,” comments Hepworth, “all of our energy goes toward two objectives: skis our skiers want and prices our skiers can afford. That’s tough at times, but we rely on our independence and creativity to pull it off.”

Co-founders Jared Richards and Adam Hepworth and two other partners, Dan Nebeker and Shane Larsen, manage Bluehouse Ski Co. Jared, Adam, Dan, and Shane are skiers and were born in Utah.

For more information or for publications interested in doing a story, please contact Shane Larsen: shane@bluehouseskis.com, 801-440-4053.