Archive for the ‘Industry News’ Category

Introducing The Maven

Thursday, August 21st, 2008

Bluehouse went through a plethora of prototypes and even multiple names to dial this ski in. But thanks to candid feedback and emergency IM brainstorming, we came up with The Maven, the second of two new fat skis for the 08/09 season.

Many believe the future of skiing belongs to the multi-talented. The problem with that is finding one ski that supports this attitude. Enter: The Maven. This ski was designed for multi-purpose fun. With its belt-busting wiast–139mm–and its rockered tip and tail–zero camber–you’ll have no problem floating in the deep and switching any landing. Simply put, no feature is too big, too bent, too abysmal anymore. The Mavens were designed to hit that…and by “that” I mean whatever will make your crew get loud.

This is not just another super-fat rocker. The Maven offers a longer running length than other skis in its class–making it more skiable between powder fields or between park features. The flex is playful, but not noodly. Once again, making this ski unique in its class with a slightly stiffer flex than others. We believe it truly is the Maven of skis for the Mavens of skiing. Enjoy the Maven, new for 08/09.

The Maven

Maven Specs
189, t-w-t = 154-139-151, radius = 22.9m, running Length = 1120mm, weight = 5.2kg/pair

The Maven and all other 2008 Bluehouse skis go on sale for ridiculous, pre-season pricing on Sept. 18.

Introducing The Shoots

Wednesday, August 20th, 2008

Bluehouse spent countless hours throughout the past season talking to the ski community. We can accredit the creation of our two new skis to the people who spoke up (a special shout out to the TGR and NS crews). The Shoots is the first of two new skis to be added to the Bluehouse fleet.

Fair warning: The Shoots is not for the novice skier. Some of the words used by testers to describe The Shoots’ personality were “charging,” “made for speed,” “weapons,” “killer-blaster” (a BH favorite), and “for serious screaming.” The Shoots brags the stiffest flex of all the BH fleet. The profile was designed to deliver comfort at top speeds. The rockered tips will keep your skis afloat any snow type and the nearly-flat tail will direct you where you want to go: downhill. In other words, The Shoots were bred for straightlining. Bluehouse felt it appropriate to name the ski after the bamboo plant’s growing pattern, but also likes the subtle reminder to its owner that this ski belongs in the chutes and similar terrain. The graphics were created by Simen Stori during the design contest last season. The art fit perfectly with Bluehouse’s plans for the ski. Enjoy The Shoots.

The Shoots

The Shoots Specs
191, t-w-t = 149-128-133, radius = 42.0m, running length = 1410mm

The Shoots and all other 2008 Bluehouse skis go on sale for ridiculous, pre-season pricing on Sept. 18., weight = 5.8kg/pair

Introducing The New MR

Monday, August 18th, 2008

The most maneuverable and lightweight park ski from Bluehouse is back and it comes in three lengths for 2008: 179, 171, and the new 164. The 2008 MR has been enhanced from its original design with stiffer flex in the tail for more comfortable stomping. The new MR has a rounded top edge and more durable top layer to reduce chipping. This year’s design will definitely get you noticed as you show your steeze in the pipe, on the rails, and off the booters. Enjoy.
MRs

MR Specs
179, t-w-t = 125-93-120
171,
t-w-t = 125-93-120
164,
t-w-t = 125-92-120

The MRs and all other 2008 Bluehouse skis go on sale for ridiculous, pre-season pricing on Sept. 18.

Pre-Season Sale, Anyone?

Thursday, August 14th, 2008

Bluehouse fans, it’s that time of year again. We’re getting everything lined up here at Bluehouse for a couple major events coming very quickly. More details will be revealed in posts and emails that will shortly follow this one, but one thing we won’t keep a secret is the date: September 18, 2008.

9/18/08 will be a huge day for Bluehouse and anybody who loves a killer deal. Just like last year, we promise to bring you some of the sickest skis produced for the best prices possible, but only for a limited time and with a limited quantity.

Check in over the next few days for information on BH’s new skis, images of the ‘08 lineup, prices, and a party you won’t want to miss. Oh, and that one friend who is always bragging about knowing “the latest” would probably appreciate hearing about this from you. Spread the love by forwarding this link or friending Bluehouse Skis on Facebook. We’ll also share every detail about the upcoming sale with our email list, so sign up for that too.

Get ready, people. Fall approaches. Shortly thereafter, winter. With that, snow…and another amazing year with Bluehouse Skis.

Bluehouse Plans for Year Two: Gives Credit to Customers

Saturday, June 7th, 2008

Salt Lake City, UT – Bluehouse Ski Co. is here to stay—at least for another ski season. The Bluehouse team is gearing up for a second year of ski production, community involvement, and brand advancement. The independent ski company started as a college dream for founders Jared Richards and Adam Hepworth. It remained a dream for several years until March of 2007 when the LLC was formed. First-year accomplishments include a successful pre-season sale last September, well-attended events/competitions on and off the hill, a fully checked goals sheet for sales and customer attainment, and hundreds of positive reviews on products and customer service.

“We were really excited about our pre-season sales and the way the brand spread among skiers. We knew relatively early that we could start thinking about the 08-09 season. When we started this thing, we had no idea if that would happen,” said co-founder Jared Richards.

The early start on thinking has paid off for Bluehouse. They have big plans in development, including two new ski models and more lengths in previous models. Bluehouse also plans on putting its customers first by creating a Web site that encourages user interaction and feedback. And it will continue its tradition of unique promotional offers for the involved skier.

“Whatever we do, we think about the skier,” comments Hepworth, “all of our energy goes toward two objectives: skis our skiers want and prices our skiers can afford. That’s tough at times, but we rely on our independence and creativity to pull it off.”

Co-founders Jared Richards and Adam Hepworth and two other partners, Dan Nebeker and Shane Larsen, manage Bluehouse Ski Co. Jared, Adam, Dan, and Shane are skiers and were born in Utah.

For more information or for publications interested in doing a story, please contact Shane Larsen: shane@bluehouseskis.com, 801-440-4053.

2008 Design Contest Is On!

Monday, November 26th, 2007

Bluehouse is announcing their public design contest.

Let’s be honest, we could ask our neighbor’s nephew’s brother for next year’s graphics. Or we could do it ourselves. But how “Bluehouse” would that be? If we’re building skis according to the public’s wants, why not have the public do the art work too? Here are the details:

Anyone is eligible to submit a design. Submissions will be judged by the general public (50%) and the Bluehouse team (50%). The winner(s) of the contest will have their artwork printed on a full run of a Bluehouse ski model in the 08-09 season. Winners of the contest will also win two pairs of skis–one pair to ride, another pair to put on your wall.

Entries are accepted until 11:59 PM, January 15. To enter your art, click on Design Contest under the SHARE link and follow the directions.

If you have questions or you’re having problems with the submission process, send an email to Shane (shane@bluehouseskis.com).

We look forward to your involvement in the Bluehouse ski-building process. Good luck!

Bluehouse Supports Indy Film Crews

Wednesday, October 31st, 2007

Bluehouse Ski Company is providing independent film crews the opportunity to feature their edits at Bluehouse events. Bluehouse is hosting the KGB film, “The Sublimation Project” at the UVSC Board Club’s Swap Event on Saturday, Nov. 10. Local filming crew, 4bi9 will be featured before the KGB premiere.

Bluehouse is also hosting the Rage film, “Enjoy” at their own company launch party on Thursday, Nov. 15 at the Post Theater on the University of Utah campus. Films from the following production crews will be shown before the featured film: 4bi9Off Trail, Roots2Riches, and Clown School.

See you all at the Party!

Bluehouse and the Boo Koo Chug

Saturday, October 20th, 2007

Bluehouse was at the Utah Freeskier Society’s Super Meeting last night. We were able to meet a lot of ski enthusiasts and introduce our products to many. For six attendees, we took it to another level. After having their names randomly drawn, they had the chance to chug a Boo Koo power drink for a free pair of Bluehouse MRs.

Chugging Boo Koo Winner! Shane Thoerson & MRs

It was Shane Thoreson who drank his way to victory. THAT BOY CAN CHUG! Watch him talk about his skills:

Bluehouse shouts out to the Utah Freeskier Society for a good scene last night and allowing our involvement. Also thanks to Boo Koo for their generous donation of canned energy. And one more special thanks to the lovely Caitlin Morgan.
Cailtin Morgan and the MRs Dan, Jared, Spencer

On a side note, Andria Huskinson reported seeing multiple people with BH skis while touring at Alta on Friday. That’s good news. Very good.

The Untechnology of Bamboo

Sunday, October 14th, 2007

Brad Baldwin of RockyMountainVoices.com visited us and placed a Vidcast interview on the site. Brad first found interest in Bluehouse because of our use of bamboo for our cores. He calls what we do the “untechnology of bamboo.”

Brad Baldwin w/ the Districts

Check out the interview:

First Snow of the Year!

Tuesday, September 25th, 2007

The first snow of the year fell today. Here’s a visual snow report from Little Cottonwood.

Pray for more.

Fall and Snow Stacked Snow Welcome Snow Alta and Termination Dust